Traditional Arab hospitality and a delightful winter climate complemented by a highly sophisticated infrastructure and crime-free environment, have also contributed in recent years to creating an ideal atmosphere for the development of tourism. The UAE is also endowed with an extensive coastline, sandy beaches and varied landscape, where a wide variety of activities can be indulged, ranging from powerboat races to sand-skiing. Manicured golf courses provide ready enjoyment and for the less active shopping opportunities abound. In addition, the country’s deep-rooted cultural heritage, accessible in the many cultural centers and at traditional sports such as falconry, camel- racing and horse-racing, has been a powerful attraction for tourists.

The UAE has also become a much sought after venue for conferences, regional and international exhibitions and major sports events such as the Dubai World Cup, the Dubai Desert Classic Golf Tournament, and polo and cricket competitions.

From snow-skiing in the morning to a desert safari in the afternoon, a myriad of activities cater to the adventurer’s dream. The finest of the world’s hotels, gourmet cuisine and outstanding standards of service combined with traditional Arabian hospitality make Dubai a novel and satisfying experience for today’s demanding holiday maker.

Tourism organizations in the individual emirates actively market their own special attractions, frequently attending international holiday fairs as well as encouraging travel agents and tour operators to visit the UAE to experience the rich seam of Arabian life for them.